So you’ve heard of transcription. You may even have a transcriptionist. But what are you supposed to do with the transcripts? During consultations, I hear from my potential clients that they use transcription because they have heard they are “gold sitting on their hard drive.” Here I will show you how you can take your simple transcripts and create info product packages that will instantly start earning you money. Over the next few days, I will be giving you more tips for using your transcripts to their full potentia
l. But first let’s talk about how we can work to create your new info product.
Are you letting your Hard Work dwindle and die?
Think about it. You did all the hard work preparing for your speech, teleseminar or workshop. You were even proactive and recorded it. But you receive a verbatim transcript back and either they let sit on their hard drive or it takes them more time to edit out the irrelevant junk than it did than it took them to prepare for the speaking engagement. If you are spending 3-4 hours preparing to speak, paying someone to transcribe the audio for you and then spending 5-10 hours editing, you are doing it wrong.
You need to have a plan and act while your hard work is still fresh in your mind!
So How Can We Help You Make More Money with an Info Product Income Stream?
As a full service transcription company, our specially designed packages will create an info product with useable transcripts, articles, blog posts, press releases, white papers, website content, e-courses, and e-books, all from one content filled audio or video. You can sell these as packages or independently as separate products or both! Imagine using articles to promote an info product or e-course. Pair the audios or videos with an e-book or sell the e-course with the video and e-book. Most clients will perceive greater value from the bundle package even if they never listen to the audio or read the e-book. You have nothing to lose providing multiple options. Offer each independent piece and the bundles. If you look at it from a repurposed content mindset, any money you make is sheer profit from a single speaking event.
My company is designed to provide these all inclusive packages. I have three copywriters on my team and a writing staff as well as our highly-skilled transcriptionists. After your file is transcribed and in print, it is edited to remove repetition and illogical statements such as stutters. As the file is being proofread, our trained team pulls information to be used for web content, articles, and blog posts. These selected portions (and at times the whole transcript) are then sent to the selected copywriter and article writer. By using two writers, we ensure 100% original content and eliminate redundancy.
Packages Designed for YOUR Needs
What you receive back is a personalized package. During your consultation you pick and choose your package pieces or you can choose the whole package. We offer a number of add-on services such as Rebrandable PDFs, Website Copy, and we even have a mini-site graphics designer available. So what you have done is created a fully functional info product with a speaking engagement, and a half hour consultation for less than $500. Sell 4 premium packages and you’ve covered your cost. These type of packages don’t have to expire.
How is this Different from Ghostwriting? Is it cheating?
Sorry to point out the elephant in the room, but I hear often that entrepreneurs are concerned that using a ghostwriter will hurt their credibility. Honestly, the point of a ghost writer (or PLR for that point) is that your average reader won’t know it’s not you. You are probably going to have to add an intro and closure to each piece a ghostwriter writes for you to make it more conversation. Articles are another story. Many have a hands off tone anyway.
However, we take special care when editing transcripts in not losing the speaker. We aren’t ghostwriting as much as nurturing and petting your words into the correct format you need.
Let’s recap.
Spend 3 hours preparing for a speech, 1 hour speaking, and half an hour on a consultation call to create a package you can sell for any price you chose. New income stream… check.
I would love to hear your questions, suggestions and comments.
Erica
P.S. By the way, we have offered this service to established clients for a while. While we established our system I choose not to promote it heavily. However, I do suggest that you record everything you do and keep a copy of it. I have a client that has given us almost 10 years of archived speaking events. We are removing duplicate information, updating out of date information and formatting it as we go. He sold a two versions of the package, one for $997 and one for $1497 that included consultation time. One package more than paid for his costs.
{ 2 comments… read them below or add one }
Twitter: websiteweekend
April 9, 2010 at 12:15 am
Very smart idea.
This is something I want to do in the future. Don’t have enough mojo yet. I’ll get there.
So much to do!
-d
Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!