It’s great that you own an online business. Entrepreneurship is the way to create an income on your terms and be your own boss. A big part of sustaining an online business involves writing.

You are grunting already aren’t you? Is it because you don’t believe that you write well or because you have a hundred other things on your plate and that leaves no time for writing? Either way, here is where you begin to get help. You can’t get away from the written word in business so we will teach you to make peace with it.

Here are five ways that you can make time to write and have something to write about. As you get the hang of it, you’ll actively seek out any time you have available to put pen to paper (or fingers to the laptop keys).

1. Carve out time to write in your daily schedule. If you are the type of business owner who likes organization, you have a time set aside for everything. When you are making your daily list of important “to dos” don’t forget thirty minutes or so for writing. As you get used to writing you can increase the time.

2. Keep a notebook for ideas. The biggest complaint people have about writing is that they don’t know what to write about. Inspiration hits us at the strangest times. Having a small notebook and pen with you at all times ensures that you won’t miss those bright ideas.

3. Train your brain to see every situation as news worthy. As a business owner, you will learn what to do and what not to do to increase sales and your credibility. Each one of these experiences can be written about for your website. Your mistakes can be a reader’s motivation.

4. Stay motivated. It’s time to talk about your motivation. Begin by making a list of the reasons why it is good to write. Laminate it and keep it by your desk. Here are a few:

• Keeps readers coming back
• Can establish you as an expert in your specialty
• Increases your conversion rate

5. Write what you know. You can start writing tons of articles right away with your current knowledge. If your business focuses on gardening, you can write about that. Share personal experiences in your own garden to entice readers.

Writing can be fun if you just think about it. Writing what you know gives you the perfect place to start. Incorporate that and the other four suggestions to give writing a priority in your business.

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One of my favorite movies is Joss Whedon’s Serenity. I happen to be one of the cult like followers of the TV show Firefly and its movie spinoff, from the creater of Buffy the Vampire Slayer. But what does a sci-fi movie have to do with being overwhelmed? First a little about the movie.

If you aren’t familiar with Serenity, here is a good synopisis from IMDB.

The crew of Serenity will take any job, even if that job isn’t exactly legal. Captain Malcolm Reynolds and his crew take small smuggling and robbery jobs to keep their ship afloat, and to stay under the radar of The Alliance, the galactic conglomerate that not only rules the galaxy, but was on the opposite side of the war Mal lost years ago. But when a Simon and his unstable, telepathic sister, River join the crew, they get in much more trouble than they bargained for. A mysterious man is after River, because she stumbled onto a secret no one was supposed to know… and the alliance will do anything to get her back. Written by Alex W.

River is the young girl in this video. This is a deleted scene from the movie so if you have seen it on TV, you may not have seen this.

I can’t help but think while watching the video, that many business owners and entrepreneurs could feel similarly. They have a great deal of information coming at them from all directions and you can get very overwhelmed trying to make sense of it all.

There are tons of resources and teachers available and the sea of advertising can make you feel like you are drowning. The key is to not overextend yourself to the point you go mad. You can’t possibly count all the rocks by yourself.

Creating a well rounded team is essential to making your business succeed. For example, my daughter was in the hospital a few weeks ago. We were in an isolation unit and quite literally had no access to the outside world. Luckily, I have a wonderful team of transcriptionists and writers that work for me and they kept things turning even without me around. If I had been in a different situation, this could have been fatal to my business. I had a lot of catching up to do myself when I got back home but the ladies had kept everything nice and neat while I was gone. I am also very thankful for Basecamp because I was able to log in on a single page and assess my battlefield. Instead of having to contact all 25 of my employees, I had a summary right in front of me. Those of you that know me, know I am a huge fan of anything that removes repetitive and redundant tasks from my day.

Another great practice when you become overwhelmed is outsourcing. All of the greats do it. You get the benefits of a copywriter or marketing guru without the costs of employment.  You can outsource nearly anything and once you have found a great team to work with you, they can likely refer you if you have a need for a new service. This is when you think of all the things you hate to do and start making a list. How much more money could you make if you weren’t doing (or procrastinating) tasks you hate.

If you have any questions at all, please do not hesitate to leave a comment or use the short contact us form.

Thanks for reading along,

Erica

(Yes the Basecamp link is an affiliate link. I only let links onto my site if their owners prove to provide great customer service and phenomenal products and services. )

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