In my last post, titled “Tips To Market Your Small Business,” I wrote about a few important factors to consider before starting a small business as well as marketing advice. While, we did touch briefly on Social Media, we didn’t discuss in depth how you can use it most efficiently for your business. Below are some helpful suggestions.
Chances are you are doing something that involves Social Media whether it’s embracing Facebook but ignoring Twitter or loving Twitter and avoiding LinkedIn or vice versa. Once you get used to doing something, why add yet another something to your mile long to-do-list?
There are only so many hours in the day and they can’t all be spent chained to your desk. But, the good news is, if you take some time to set it up right in the beginning it’s painless. More importantly, you can’t be all things to everyone. Take your time to research Social Media options and then pick one to master. It is far better to pick one thing and do it well then to do ten different things poorly.
Social Media Options – Pick One or Two
LinkedIn is a useful source for finding leads for contract work and so much more. In the case of LinkedIn groups, it’s helpful for finding like-minded business owners that are dealing with similar issues to your own. If you run marketing blog or a transcriptionist blog, you can greatly benefit from sharing what you know and reading what others are sharing. Finding a balance is most important – you don’t want to over-share but you need to share enough to make connections.
Twitter is by far my favorite of all the Social Media platforms. You can head straight to their website on your desktop or you can use apps such as HootSuite to make it that much easier and user friendly. The app helps you to schedule Tweets in advance and see what’s going on in one area of interest after you’ve taken the time to set it up. You can follow trends and tweet with people that have similar interests.
As a working example, if you have a blog about health news, you can follow the hashtag #health so that you can see what everyone is saying on that topic. The benefit to you as well is that when you use Twitter you can use your own hashtag for people to follow. If your blog is named POPHealth, you can use the hashtag #POPhealth and also use the #health hashtag. That way you are found by your company name but also by a topic that relates to your company. Make sense?
Facebook pages are a huge marketing tool when done right. Take the time to update regularly and share information about your business as well as news about other, similar businesses. Pinterest is also growing in popularity and while I love it as a user, I’ve not had a chance to test it from a business standpoint.
The idea is to have a Social Media brand that represents your company and ideally you have an account with each one. But the simple truth of the matter is, you need to pick one or two of them to be good at. The obvious choice if you just don’t have time is to hire someone to take care of this part of your business for you, but that’s a different post for a different day.
In short, it can be a smart choice if you don’t have the time to pay attention to Social Media but you understand its importance. Virtual assistants and telecommuters are skilled at handling these tasks quite easily and proficiently. Just search their site for credentials and services offer to ensure they are offering the services you need. A simple Google search can show you any positive and/or negative reviews. After you’ve done due diligence, just look for the pay now button and you are one step closer to marketing your business.