Excelling on social media isn’t just a valuable strategy for mega brands like Coca-Cola. In fact, 88% of small business customers report referencing online reviews and social media profiles before deciding which small business to purchase from.
Despite its importance in growing a business long term, however, most small business owners fall somewhere between neglectful and resentful when it comes to managing their social media accounts. The problem is that active social media management doesn’t always transparently lead to more sales in the short term, and given that maintaining an active and robust social media profile across a number of platforms takes time and expertise it often becomes one of the many forgotten tasks that never get done.
One leading piece of freemium software attempting to fix that problem is Hootsuite. If you’re unfamiliar with Hootsuite, it’s essentially a single web platform that your company can use to manage all of your social media profiles, publish to each of them (and as you’ll find out quite a bit more), all in an effort to provide a simple ‘dummy proof’ way for small businesses to efficiently manage their many social media accounts. In this article we’ll look at a few tricks for using HootSuite to its fullest. [Continue reading]