More Effective Social Media Management: 3 Tricks to HootSuite Like a Pro

Excelling on social media isn’t just a valuable strategy for mega brands like Coca-Cola. In fact, 88% of small business customers report referencing online reviews and social media profiles before deciding which small business to purchase from.

Despite its importance in growing a business long term, however, most small business owners fall somewhere between neglectful and resentful when it comes to managing their social media accounts. The problem is that active social media management doesn’t always transparently lead to more sales in the short term, and given that maintaining an active and robust social media profile across a number of platforms takes time and expertise it often becomes one of the many forgotten tasks that never get done.

One leading piece of freemium software attempting to fix that problem is Hootsuite. If you’re unfamiliar with Hootsuite, it’s essentially a single web platform that your company can use to manage all of your social media profiles, publish to each of them (and as you’ll find out quite a bit more), all in an effort to provide a simple ‘dummy proof’ way for small businesses to efficiently manage their many social media accounts. In this article we’ll look at a few tricks for using HootSuite to its fullest. [Continue reading]

The Background Noises of Life

We’re not always recording our audios, teleseminars, and webinars in sound proof boxes. We might be in our office, at our kitchen table, or even recording an interview on the go at an event or meeting. Sometimes the background noises of life sneak into the final audio. Sometimes we’re not even sure what they are at first because we didn’t think there was any noise when we were recording. If it’s just you doing a presentation or podcast you might have the option to just redo the recording and eliminate whatever caused the noise, or maybe it’s easily isolated and you can have it cleaned up in editing.

Here are a few background noises that we’ve noticed sneaking their way into recordings lately. Some required redoing audio segments, but others were left in as the background noise of life in general…

  • ceiling fun hum (re-recorded the segment)
  • dog snoring (left in)
  • furnace kicked on (cleaned up in editing)
  • phone ringing (left in)
  • dishes clanging during an interview in a restaurant (left in)
  • birds chirping (left in)

What you do with the background noises in your audio is up to you and can depend on what audience the recording is for. In many cases it’s actually okay to leave in a slight noise, in other cases you might want to have it edited and remove the extra noise.

Birds chirping when you’re recording outdoors can be considered ambient noise and is to be expected. I can say from experience that ceiling fans frequently ruin audio recordings in the summer months.

Surprisingly, the things we don’t notice as noise in our day to day lives, like the hum of a ceiling fan or the dishwasher running, can be the most annoying sounds to pick up on a recording. While they’re just white noise to us during the day and barely even noticeable, they seem magnified on a recording. And because they’re long and constant noises that last a long time, they’re often the most difficult to edit out afterwards.

Before you hit record, take a moment to do a quick check of your surroundings for anything that your microphone might pick up, even the things that you wouldn’t normally consider noisy, like that ceiling fan or a nearby air vent. When you’re finished recording, be sure to listen through your audio all the way for any sound inconsistencies that may have found their way in.

Everyone’s Favorite Entertaining Flight Attendant Does an Awesome Job

I've seen and heard this flight attendant's entertaining routine mentioned several times today; once on the radio in the car, once on TV, and there it was again when I opened my browser tonight. News outlets and radio shows pointed out how … [Continue reading]

Creating & Designing Your Work Space


Last time I wrote a post it was titled, “Finding Boundaries When Working At Home.” While that is still a work in progress, I am now focusing on my working environment. Oddly, although I now have a home office I seem to work in the kitchen just as … [Continue reading]

Finding Boundaries When Working At Home

Happy New Year! With a month already gone in the New Year I’m forcing myself to take a hard look at what I’m doing and what I need to be doing. This is going to be a productive year even if it kills me and, let’s be honest, it just might! Last … [Continue reading]

Quick and Easy Time Management Tips You Can Use Today

Time is a very precious commodity – and it’s one that we cannot buy more of. Your only option is to use what you have in the best way possible. Here are some time management tips to help you make the most of what you have: … [Continue reading]