If you look around the internet today, everyone is looking for a free or cheap way to make more money. A great solution is to juice multiple uses out of your information products. Sure it takes a little effort in the beginning because you must have an intellectual property that you own to repurpose. If you do an interview with a marketing consultant about your niche, you could do a number of things with that one interview to create new profit streams.
So you have an audio interview on your website where your visitors can just push play and listen to it. Why should you bother offering it in a different format? Your visitors and clients want access to your knowledge. As we learned in school, some people learn by listening, others by reading and some need to take a hands on approach. You appeal to different groups of people by offering an audio interview, an e-book, and a workbook. In the fast paced world of the internet, your clients have come to expect options. By not repurposing your audio, you are loosing sales to someone who is looking for an e-book.
Ways To Repurpose Content:
You have so many options when you look into repurposing. It might even be a little overwhelming if you are just starting out. Here is a list to help you think about which choices are best for your business.
- Record. If you are going to take the time to do a teleseminar or a workshop, be sure to record it as a video or an audio. When you start talking about something you are passionate about, you will have a great comment or quote that you wish you could remember for an article or a point in your book.
- You could offer a collection of your interviews on CD. A lot of people put more value on having a hard item in their hands and CDs and DVDs are very inexpensive to have created.
- Have your recordings transcribed. The transcripts can be turned into books, e-books, articles or website copy.
- If you used a Powerpoint presentation, you can overlay your audio in the Powerpoint and sell it too.
- Be sure to keep copies of the articles you have written. With a little organization and some transitional insertions, you can make an e-book.
- If you are a better writer or have a book ghost written, you can record your text to sell as an audio book.
- For more established websites and blogs, you can pull successful archives and update or revise them, making them fresh and available for your new readers and potential clients.
Take a tip from one of my clients, he does weekly teleseminars and uses video on his websites. We transcribe his teleseminars and turn them into e-books, which he sells. Short portions of those e-books can be reformatted and reworded slightly for articles. We have even used the video introductions on his website, to write sales copy for a new website homepage. Having all of his transcripts on hand, helps create sales squeeze pages in a matter of minutes.
If you find yourself spending hours repurposing content, it may be time to call in some help. When you start thinking about outsourcing for repurposing, you want to find someone who will become knowledgeable about your business. By using someone who knows the lingo in your niche, you will save yourself from having to spend a lot of time rewriting what you are given. If you have a Virtual Assistant, repurposing content may be a service they offer. Transcription and writing companies, like mine, are designed with the intention of saving you time, performing tasks more quickly and making you money, by having your products on the market faster.
Check out my Repurposing Experiment for numbers and updates. https://thesmallbusinesstranscriptionist.com/repurposing-content-experiment
Erica Cosminsky is an HR Business Strategist for small businesses. She can slog through the pile of applicants and help deliver the best assistant to your “office door”, she transforms mile long to-do lists into manageable bites, and like your best friend after a raging party, she sticks around to offer assistance or clean up any messes, etc. Find her free delegation workbook at TheInvisibleOffice.com
She is a former corporate HR Manager, and ran her own virtual business team for 4 years. She has a BS in Organizational Leadership focused in HR and is a grad student in Industrial and Organizational Psychology focused in Workplace Efficiency. Honestly, if you have questions about working with people, Erica can probably help you. Ask her on Twitter. @Cosminsky