Transcription seems expensive to those that don’t know how to properly use it. Just having a teleseminar, phone call, seminar or workshop transcribed and then letting it sit on your hard drive is a waste of money. Let me show you how partnering with your transcriptionist and using your transcripts to their full advantage.
Sell your Transcripts ALONE for enough to cover the cost of the transcription. Simple learn from our clients who sell the transcripts to their seminars for as much as $1397 a pop- one SINGLE sale pays for the transcription.
If your teleseminar is One Hour of audio and you paid $60 for the transcription, selling your transcripts for $37 and the package of audio and transcripts for $67 will cover your costs, with only one sale.
May people may click on your link and truly be interested in your teleseminar. Then they see the date or time and know they can’t make it. Rather than having them close the page or click away, let them know they can purchase the audio or transcripts at a special presales rate. Better yet, give them the audio for prepurchasing the transcripts. You have just made money before your event has even started.
We have become a highly Attention Deficient society. People don’t like to wait. Now imagine that you are a client who has prepaid for transcripts to the client who is charging $1397 for their seminar transcripts, and four months after the seminar you still don’t have your purchase. Would you be a happy client?
All of the examples I have used today are real life experiences from our transcription clients. Now, trust me, the 4 MONTH turnaround was not our fault. Bonus Tip: Don’t use the cheap recording companies. They are notorious for disappearing, bad quality audio and taking weeks to months for you to receive your audio.
If you are hosting a more simple teleseminar, notify your transcriptionist or transcription company of the date or your call. If you are working with the right transcriptionist, they will be prepared for your transcript and work with you to have the transcripts to your clients within 48 hours. This keeps your clients excited about your products and more likely to buy from you in the future.
Now I know what you might be thinking if you have worked with a “large box” transcription company before- 48 hour turnaround is going to cost a fortune! Not so! Whether you work with a solo transcriptionist or a small business transcription company, be clear on what you are promising to your clients AND make sure the template for your transcripts is arranged in advance. By being prepared, you leave less to chance and have the potential to create raving fans that will return to hear your calls again.
Be sure to leave me a comment with your questions and comments. I’d love to discuss your teleseminar ideas and transcript needs- Feel free to schedule an appointment with me at http://Tungle.me/Cosminsky at a your most convenient time.
Erica Cosminsky is an HR Business Strategist for small businesses. She can slog through the pile of applicants and help deliver the best assistant to your “office door”, she transforms mile long to-do lists into manageable bites, and like your best friend after a raging party, she sticks around to offer assistance or clean up any messes, etc. Find her free delegation workbook at TheInvisibleOffice.com
She is a former corporate HR Manager, and ran her own virtual business team for 4 years. She has a BS in Organizational Leadership focused in HR and is a grad student in Industrial and Organizational Psychology focused in Workplace Efficiency. Honestly, if you have questions about working with people, Erica can probably help you. Ask her on Twitter. @Cosminsky